Intel has taken the wraps off a family of tiny processors for handheld devices, called Atom -- also destined for low cost notebooks and desktop PCs

Get ready for a new brand in the already cluttered world of tech marketing. Intel has chosen Atom as the name for its super small low-power processor formerly known as Silverthorne, due to be launched during next month's IDF in Shanghai.
Silverthorne - sorry, we mean Atom - is the child of a ground-up effort to create a new processor for the ultra-mobile market, ranging from UMPCs to mobile Internet devices. There's even the chance it could pop up in a future generation of the iPhone.